![]() ![]() Verizon invested $180 million over multiple years for AwesomenessTV to produce content for go90. DreamWorks Animation and Hearst Corporation also owned stakes in the company. ![]() In April 2016, Verizon acquired a 24.5% stake in AwesomenessTV, a digital media studio and YouTube MCN targeting youth and teenagers, for around $159 million (valuing AwesomenessTV at $650 million). Under Angiolet's direction as Global Content Chief, Verizon made multiple investments and acquisitions in an effort to bolster go90. The service also planned to take a more granular approach to content acquisition, and lessen its aggressive focus on primarily targeting mobile platforms. Under Canter, the service's content strategy shifted to one focusing on a wider variety of content in genres that had been performing well, such as gaming, music, sci-fi, sports (including live events), and dramas targeting young women. Chip Canter, formerly of NBCUniversal, was brought on as general manager in March 2016, and hired Ivana Kirkbride, formerly of YouTube, as chief content officer. īrian Angiolet, Verizon's senior vice president of consumer products, served as initial head of the service. Verizon planned to leverage ad technology and content assets it acquired in its purchase of AOL, and to release 50-55 new, short episode series. The name "go90" referred to the practice of rotating a smartphone to landscape orientation to watch videos, a 90-degree rotation. It was described as being a mobile-first "social entertainment platform" targeting millennial demographics, featuring video content from various partners, as well as features such as the ability to join "crews" related to shows, and to create clips from its shows and share them on social networks. In September 2015, Verizon unveiled a streaming service based on the assets, known as go90. In January 2014, Verizon acquired the talent and assets of OnCue-a then-planned subscription streaming service in development by Intel-for around $200 million. On July 31, 2018, after attempts to promote go90's content via Verizon's AOL and Yahoo! properties (including blogging platform Tumblr), the service was shut down. Including acquisitions that became the basis of the service (such as Intel's OnCue project, and later Vessel), it was estimated that Verizon had spent $1.2 billion on the service. The service was plagued by an unsuccessful launch, credited to poor content discoverability and a lack of firm content strategy, resulting in managerial turnover (including a relaunch of the service by the staff of Verizon acquisition and former competitor, Vessel). ![]() The service was available exclusively within the United States. The service was positioned as a mobile-oriented "social entertainment platform" targeted primarily towards millennials, featuring a mixture of new and acquired content from various providers. Go90 was an American Internet television service and mobile app owned and operated by Verizon Communications. Brian Angiolet (SVP Chief Content Officer), Richard Tom (GM and CTO, Verizon Digital Entertainment) ![]()
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